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10 Aug

Paying real money to buy imaginary things may sound crazy, but Zynga-a company that sells such imaginary things made millions in 2010 and filed for an IPO last year.

Unlike other games, that make you pay upfront, social or mobile games like Farmville and Sims Social make money on a model that’s based on play-for-free, get hooked and pay to get ahead.

07 Aug

Picking up on the last post about “smart” online advertising, let’s touch base on privacy and if there is any left in the social, mobile, local world. Have you heard the phrase “data is the new oil?” All the “free” services that you use daily like free Google search, Facebook, Twitter are not exactly, well, free.

You are getting these services in exchange of your privacy-one that you give up day by day, bit by bit. The social media model itself is based on the premise that the data that you voluntarily give away to the social-based sites can be then sold to potential advertisers.

02 Aug

The trending new story on Twitter yesterday was “Facebook has 83 million fake accounts”-a reminder to advertisers who buy online advertising, that in the new complex digital world, it is very easy to be misled by numbers.

In the new social, local, mobile world, where we are online all the time, it is hard to get somebody’s attention. In this day and age, it is hard just to get people to pay attention to you when you are talking face to face. Is it a surprise then, that advertisers are increasingly pouring more and more resources into figuring out how to get a potential customers to ‘click’, ‘like’, or ‘pin’ their advertisement on the Web?
In such an environment, it is more important than ever, to be smart about your advertising dollars. And with all the hype about social media, it is important to understand the need to pick channels that best serve you.

31 Jul

Wearable computing didn’t quite get all the attention it deserved- till last month, when, at the Google Developer Conference in San Francisco, a bunch of skydivers jumped out of an airplane wearing “Google Glass”-a brainchild of Google’s super secret X lab.  

Suddenly, augmented reality started looking like a commercially viable concept. Historically, a Canadian man named Steve Mann has been making wearable computing devices since the 1990s and because of his spirited pursuits, he is often described as  “father of augmented reality”. Even Apple, has a patent application published as far back as 2008, for a ‘Head Mounted Display System’.

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