26 Jun

As he continues to push the limits of what his creations can do, Elon Musk recently announced that a new option package for his Tesla Roadster would include small, rocket-like thrusters. And Musk teased his announcement one step further by saying that the thrusters might possibly "allow a Tesla to fly ...".

Specifically, Musk tweeted, "SpaceX option package for new Tesla Roadster will include ~10 small rocket thrusters arranged seamlessly around car. These rocket engines dramatically improve acceleration, top speed, braking & cornering."

Tesla followers might remember that Musk attracted media attention earlier this year when it was revealed that his own Tesla Roadster had been launched into space by one of his rockets. So the announcement that he might add actual rocket thrusters to the new incarnation of the Roadster, due sometime in 2020, follows somewhat naturally. For Musk and Company, anyway.

24 Jun

Designers, art directors, and marketing managers regularly fixate on exactly which part of a package design grabs the viewer's attention and, in some cases, holds it. Sometimes they can easily agree on which elements of a design stand out the strongest as well as which parts need to be less dominant.

At other times, though, people associated with a design team can disagree about where consumers will direct their attention. Focus groups can help to get a better idea of where people are looking when they take in the front of a box of laundry detergent, but wouldn't it be best to be able to follow a person's eye movements so as to know more precisely what they're looking at, when they're looking, and for how long? Particularly in virtual environments?

Tobii, an eye-tracking technology business, recently announced that its Pro VR Analytics tool can provide real-time insights on a person's eye movements to get a better feel for how users navigate virtual spaces.

22 Jun

When selling a product that monopolizes people's time and attention, it seems counterintuitive to plot a strategy to convince folks not to pay so much attention to the product.

Apple's relationship with consumers who treasure the company's iPhone is complicated by the fact that the company prefers to come across as the lesser of technology villains -- particularly with Google and Facebook regularly taking hits for slyly convincing consumers to spend more time with technology. Or to give up guards on their private information.

Recently, Apple unveiled a series of products at its Worldwide Developer Conference that are intended to help people manage the digitally focused aspects of their lives. At the same time, however, industry watchers couldn't help but wonder if the company's apparent concern for mis-managed digital existences wasn't at least a tacit admission that things have gotten out of control with technology lately -- and Apple is doing something about that situation merely to take advantage of a market opportunity.

20 Jun

It's as old a maxim as when Mary Poppins was flying about London while also serving as the world's coolest nanny -- make a chore into a game, and you've eliminated a lot of the aggravation of getting it done.

Along those lines, VICE, a media company geared toward younger people, has created an online game show called "Are You Ready to Be 30", which aims to help Australian Millennials navigate their way in the adult world.

The four-part series, developed in conjunction with ahm health insurance, offers interested audience members a break from the stressors of life, particularly those related to getting older, such as buying health insurance.

Amanda Romeo, head of brand and acquisition for ahm health insurance, told Campaign Brief that the company wanted to reach a younger demographic and decided to take advantage of VICE's expertise in creating content. She aded, "We appreciate that while growing up is an inevitable part of life it's also important to not go 'full adult' too quickly. So this campaign presented us with a great opportunity to not only build some awareness for the ahm brand but also convey what we stand for: a simple, affordable health insurance option for millennial minded consumers."

18 Jun

If you haven’t yet mastered the fine art of walking and chewing gum at the same time, you may have an incentive. A new study has linked the multitasking activity to increased weight loss. The research follows a previous study that found that gum chewing while walking increases a person’s heart rate.

The results were especially notable among males over the age of 40, showing an average of two calories per minute extra burned while chewing gum and walking. Women of all age groups showed less significant calorie-burning differences. The 46 participants were between the ages of 21 and 69 and were asked to walk normally while chewing gum. For two intervals of 15 minutes each, some of the volunteers walked, going through two pallets of chewing gum. Other volunteers walked while drinking water mixed with powder had the same ingredients as the gum.

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