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23 May

The biggest brand that's a part of the world's largest hotel company -- Courtyard by Marriott -- has an understandable interest in finding answers to that question, given that millennials have a different version of success than other generations.

It's not so much that the hotel chain seems interested in making a charitable contribution to society by divining sage wisdom from this ongoing Q&A. Rather, as a major player in the travel industry, Courtyard by Marriott would benefit from better understanding how millennials view some of the basic building blocks of life. Then, the hospitality chain can cater to them.

This marketing approach stands in contrast with how hotels typically pitch themselves to customers -- by showcasing room types, layouts, amenities, and other available thrills, chills, and vibrations.

Instead, says PSFK, the new campaign aims to tap into this demographic's interests and loves. And necessities. Like, you know, stuff and...work.

21 May

So far, wearables have been limited to bracelets, but innovators are working hard to build them into other products. One of those is a ring that could provide the same access as other wearables. Token is an early version of this new type of wearable, serving as a smart ring that can replace the need to carry keys, credit cards, access badges, or transit passes around with you. The ring can also replace passwords to give you easy access to all your devices.

The ring doesn’t automatically perform all those functions, though. Ring wearers will activate various features through certain gestures. You could, for instance, knock on a door to make it suddenly unlock.

19 May

Imagine being able to watch as a wound heals right before your eyes. Soon you may be able to do just that, thanks to a microchip with healing power. Best of all, the chip can go beyond wound-healing to repair damage to nerves and organs. Using nanotechnology, researchers have been able to convert skin cells into cells that can be used as a tool to repair tissues that have become damaged.

In less than a second, the microchip can begin to generate new cells that are specialized for the area in which they’re being implanted. While trying the technology using cells from mice and pigs, researchers found that they were able to generate cells. Within only one week, the team noted that the cells had actually created new blood vessels and nerve tissues.

17 May

Rick Huckstep, writing at The Digital Insurer, writes about a recent insurance market event he attended in London, attended by plenty of underwriters and brokers.

Talk eventually turned to an article that Huckstep had written about artificial intelligence, machine learning, and big data. He told his colleagues that upwards of 80% of insurance underwriting would soon be handled in an automated fashion.

Then, Huckstep writes, "Sitting opposite me was a London market broker. He reached inside his jacket pocket, pulled out his pen and said, 'Nothing writes business faster than a Mont Blanc pen!' And he was deadly serious.

Hucklstep goes on to note that this traditional mindset is still fairly prevalent in the insurance industry. However, he notes, "technology is rapidly catching the insurance industry up. It’s just that some in the insurance industry don’t yet realize it!"

15 May

People are living longer all over the world. This makes caring for older populations a more pressing concern.

One way to address this issue is to take advantage of wearable technology that can support elderly people, their loved ones, and their caregivers. These devices can provide real-time information that can be used to make decisions about appropriate care and necessary help.

PSFK recently profiled three brands that are using Artificial Intelligence and the Internet of Things to respond to the needs of Earth's aging population:

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