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Monday, 02 July 2018 00:00

A Wine Cellar Miracle

As the world continues to anticipate and adjust to new expectations for how products are viewed, purchased, and delivered, it seems more of an achievable reality to get anything you want delivered anywhere at any time. For, naturally, any price.

A new offering announced by Sotheby's would seem to align to this overall trend -- though on a much larger scale.

The company, famous for its auctioneering services, will provide what is being billed as an "instant wine cellar" to customers in Hong Kong and New York, with all bottles delivered within 24 hours of having been ordered.

This could prove a perfect fit for those who, having recently bought a trophy home and having also invited hundreds of people over for a spurious housewarming, need a spur-of-the-moment cellar to complete the abode's overall atmosphere. After all, who would want to tour a friend's newly purchased luxury home if the wine cellar (there is a wine cellar, correct?) were, how shall one say, disappointingly lacking in substantive inventory?

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