03 Feb

IS 2013 the year for niche social networks?

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MySpace who? Most of us can recall when the current social media king Facebook didn’t dominate social networks like MySpace, Friendster and Orkut. Time has caused social media to evolve and users are demanding niche experiences for their increasingly individualistic needs. This kind of change questions present social media and what’s to come in 2013.

According to Fast Company, 2013 is a dramatic year for both niche and international social media growth. Predicting a national increase of 4.1 percent, while the Asia-Pacific is predicted at 21.1, Latin America is expected to increase 12.6 and 23.3 percent increase in the Middle East and Africa. Facebook has led the proliferation for particularly niche markets, in particular the photo and video sharing amongst friends and fans. A prime example is Instagram’s popularity recently exploded as Facebook bought the company in 2012.

It’s safe to say that niche markets, especially those connected with the social media king Facebook, are the gateway to 2013’s much smaller, more concentrated and focused networks. Last year was a transitional year for rapidly increasing niche social media players. Advertisers have an increasing advantage to reach target audiences, while users have an increasing advantage of time and use that highly interests them. This centralized focus opens up as many doors as it closes and time will tell if this focus on user demand persists.  

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Read 5084 times Last modified on Sunday, 03 February 2013 05:10
Ana Embry-Congdon

Ana Embry-Congdon's writing began with a Quantcast Top 35 website, and over the years evolved to working exclusively with mid-large size companies providing professional copywriting and social media needs. Embry-Congdon studied journalism with an emphasis in public relations from California State University, Chico. She lives in Portland with her husband and toddler son. 

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