According to Business Insider, people think these slams are humorous and "cool." Nokia is jumping on the bandwagon to slam Apple and reap the sales-benefits. Not only that, it's a considerable race to see which will be released first. So far, Nokia is ahead with an announced release prior to the coming iPhone 5S.
With Nokia Lumia 925's considerably better camera, strong battery life and bigger display it's a strong fight. Yet the Nokia's Windows platform seriously lacks a strong selection of Apps, including the recently popular Instagram and Vine. It looks like the fight will continue for the better Smartphone.