24 Jun
Tracking Your Eyes to Improve VR Design Tracking Your Eyes to Improve VR Design

Tracking Your Eyes to Improve VR Design

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Designers, art directors, and marketing managers regularly fixate on exactly which part of a package design grabs the viewer's attention and, in some cases, holds it. Sometimes they can easily agree on which elements of a design stand out the strongest as well as which parts need to be less dominant.

At other times, though, people associated with a design team can disagree about where consumers will direct their attention. Focus groups can help to get a better idea of where people are looking when they take in the front of a box of laundry detergent, but wouldn't it be best to be able to follow a person's eye movements so as to know more precisely what they're looking at, when they're looking, and for how long? Particularly in virtual environments?

Tobii, an eye-tracking technology business, recently announced that its Pro VR Analytics tool can provide real-time insights on a person's eye movements to get a better feel for how users navigate virtual spaces.

According to Design News, Tobii's new tool is aimed at helping design engineers in applications that include training as well as harvesting "product insights" from customers.

For instance, a manufacturing business that uses VR or AI to train employees could examine data to discover where trainees might lose concentration or drop attention.

Architecture companies, on the other hand, could use the tool to see where people tend to look for guideposts such as emergency exits or signage. The tool could also be used to see how well people navigate certain spaces in a building.

This could prevent a confusing series of hallways from being built solely on the basis of an engineer's intuition.


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Read 2828 times Last modified on Monday, 18 June 2018 04:06
Jim Lillie

Jim began writing for newspapers and designing for publishing companies at a time when both industries were just beginning to make the switch from manual to digital platforms. Jim lives in Boulder, Colorado with his teenage son.

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