06 Dec
Care for a Little Pampering with Your Activism? Care for a Little Pampering with Your Activism?

Care for a Little Pampering with Your Activism?

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Hotels continue to evolve into more than places to rest a weary body. Some offer themes that cater to specific interests or activities, from family vacations to gambling to...activism?

Yes, the daughter of a billionaire hotel magnate recently announced that she's beginning a new co-working and hotel space where activists can engage in wellness classes as well as more highbrow activities, like lectures.

The 209-room Eaton hotel, planned for Downtown Washington, DC, is meant to be a destination for social good. A trio of other Eaton hotels are in the planning stages -- locations in Hong Kong, Seattle, and San Francisco are slated to open within the next two years.

A couple of years back, Katherine Lo, 36, who previously held the position of executive director of Langham Hospitality Group, wanted to create her own hotel brand after taking in what she refers to as a cultural momentum. (Lo's billionaire dad is Langham chairman Ka Shui Lo.).

“I feel like there is a zeitgeist happening among the younger generations,” Lo, explained to Fast Company, mentioning the tendency of millennials to engage in socially conscious activities, as well as events garnering national attention, such as the Women’s March. “These hotels are going to get built anyway, so I thought ‘why not take the framework of hotels and really reconfigure them and funnel them toward social change?'”

The Eaton location in Washington will offer rooms in the $250 to $300 nightly range, and will sport the amenities typically found in four-star hotels.

Lo tells FC that, while Eaton leans toward leftist beliefs, “Pretty much anyone can stay there, but we do believe that [the customer base] is almost self-selecting."

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Read 1157 times Last modified on Friday, 24 November 2017 04:02
Jim Lillie

Jim began writing for newspapers and designing for publishing companies at a time when both industries were just beginning to make the switch from manual to digital platforms. Jim lives in Boulder, Colorado with his teenage son.

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