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Jim Lillie

Jim Lillie

Jim began writing for newspapers and designing for publishing companies at a time when both industries were just beginning to make the switch from manual to digital platforms. Jim lives in Boulder, Colorado with his teenage son.

When selling a product that monopolizes people's time and attention, it seems counterintuitive to plot a strategy to convince folks not to pay so much attention to the product.

Apple's relationship with consumers who treasure the company's iPhone is complicated by the fact that the company prefers to come across as the lesser of technology villains -- particularly with Google and Facebook regularly taking hits for slyly convincing consumers to spend more time with technology. Or to give up guards on their private information.

Recently, Apple unveiled a series of products at its Worldwide Developer Conference that are intended to help people manage the digitally focused aspects of their lives. At the same time, however, industry watchers couldn't help but wonder if the company's apparent concern for mis-managed digital existences wasn't at least a tacit admission that things have gotten out of control with technology lately -- and Apple is doing something about that situation merely to take advantage of a market opportunity.

It's as old a maxim as when Mary Poppins was flying about London while also serving as the world's coolest nanny -- make a chore into a game, and you've eliminated a lot of the aggravation of getting it done.

Along those lines, VICE, a media company geared toward younger people, has created an online game show called "Are You Ready to Be 30", which aims to help Australian Millennials navigate their way in the adult world.

The four-part series, developed in conjunction with ahm health insurance, offers interested audience members a break from the stressors of life, particularly those related to getting older, such as buying health insurance.

Amanda Romeo, head of brand and acquisition for ahm health insurance, told Campaign Brief that the company wanted to reach a younger demographic and decided to take advantage of VICE's expertise in creating content. She aded, "We appreciate that while growing up is an inevitable part of life it's also important to not go 'full adult' too quickly. So this campaign presented us with a great opportunity to not only build some awareness for the ahm brand but also convey what we stand for: a simple, affordable health insurance option for millennial minded consumers."

How is it possible to tell whether than shiny object you're being shown by that extra-nice salesman is as precious a diamond as you're being sold?

One way might be to apply some new-fangled technology to what has hitherto been a studied, somewhat subjective art.

IBM recently introduced IBM Crypto Anchor Verifier, a technology that combines artificial intelligence (AI) with optical imaging to ascertain the authenticity and identity of objects. The company also announced that it would start implementing the new tech in conjunction with the Gemological Institute of America (GIA) to help the organization grade and evaluate diamonds.

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