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Aditi Vyas

Aditi Vyas

Monday, 01 April 2013 00:00

Is Apple lost without Steve?

On 27th March, Standard and Poor’s 500 Index that tracks 30 big name companies, was about to set a record for all-time high. It could’ve easily broken its record of 1,565.15 points set in 2007 if it wasn’t for that most valuable company in Cupertino-Apple. A year ago, this might have sounded incredulous. But today, this reality has made everyone, from investors to consumers, almost believe what they have been fearing all along-that Apple may not continue to be Apple anymore.

Huawei who, you ask?

How about, “That Chinese company that grabbed attention at the recent Mobile World Congress trade show in Barcelona?” or “That OEM that plans to move up the food chain and aspires to become the number one brand in smartphones?”

This may sound crazy but it’s definitely not impossible. After all, who knew Samsung would topple Nokia in the smartphone war? Huawei ( pronounced Wa-way) is the Asian telecom giant that just might surprise you in the next few years.
As Apple, Samsung and Google struggle to cement their supremacy in the mobile world, I see a very real challenge coming from the likes of Huawei.

A lot of times it seems that Google and Microsoft and other tech companies end up doing too many things at the same time, and in the process, create a confused market that is flooded with forgettable products. Often times,even good offerings get neglected until, say, Apple comes out with a similar product that is prefixed with an “i” and suddenly there’s a buzz around the “new” product. I am thinking Google Docs, Skydrive, the mp3 player to name a few.

Microsoft has some successful communication products under the belt but they have a problem with positioning. They may have taken a step towards integrating their scattered communication brands by announcing that they’ll be merging Skype and Lync. Skype remains the communication platform of choice of users worldwide while Lync is Microsoft's unified communications platform for business users. Lync includes corporate IM, VOIP and conferencing capabilities. Merging of these two platforms is a step towards a robust one-stop-shop solution. That still leaves the Windows Live Messenger hanging but I won’t be surprised if it comes into the fold eventually.

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