Tuesday, 10 July 2018 00:00

BBVA Unveils 'Selfie' Payments System

In an initiative to increase its technological prowess, multinational Spanish banking group BBVA has decided to combine its i4S and Beeva business units to create an entity known as BBVA Next Technologies.

According to a company press release, the 1200 workers assigned to the new business will focus on a multitude of areas, including artificial intelligence (AI), blockchain, and cloud computing.

One new feature the company is touting is its facial recognition technology, recently unveiled as a facial recognition payment system.

Here's how it works: Customers visiting the bank’s eateries need only smile in the direction of a camera located near the cash registers (they can also look without a smile, if that's how they're feeling at the moment). Then, assuming they've registered for the service, the system determines their identity and automatically sends them a bill for the items purchased.

Published in Our Blog
Tuesday, 18 October 2016 00:00

Liking an Addiction to Prove a Point

Glance at the Instagram profile of one Louise Delage and nothing looks terribly remarkable. In various photos, the young red-haired woman looks into the camera with a somewhat neutral gaze as she raises or nurses her beverage of choice, in a pool of water or against a scenic backdrop, as the occasion seems to warrant.

But while Delage might seem like an ordinary, photo-sharing, drink-wielding, social-media-using, 25-year-old Parisian, the public's response to her Instagram profile has gone well beyond the handful of likes that most average users receive for their postings. In fact, since Delage's profile appeared on August 1, she's garnered more than 50,000 likes.

Turns out that Delage is part of an advertising campaign from Paris agency BETC. And those drinks she sports in her photos are there for more than chic atmosphere. As Adweek reported, "Louise is a textbook alcoholic" -- a revelation that only recently came to light via a YouTube video and Instagram posting.

Published in Our Blog
Saturday, 01 August 2015 00:00

Selfies Cause of Health Hazards in Russia

Time was when a Russian government campaign warning citizens about the danger of taking selfies would have raised questions beyond personal safety. Not to mention spawning jokes about how any reported dangers being only the tip of the iceberg in a country formerly part of the Union of Soviet Socialist Republics, aka "The Evil Empire," as the late Ronald Reagan once described it while president of the U.S.

However, following reports that a sizable number of people had been injured as a result of attempting to take a self-portrait by smartphone, Russia's Interior Ministry decided to raise awareness about the risks involved in the practice.

As one ministry aide told Agence France-Presse (AFP), "Unfortunately we have noted recently that the number of accidents caused by lovers of self-photography is constantly increasing. Since the beginning of the year we are talking about some hundred cases of injuries for sure."

To that end, the ministry published a "Safe Selfie" pamphlet that uses warning-sign graphics to illustrate certain scenarios that could ultimately prove dangerous to selfie participants.

Published in Our Blog
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