During one episode on TV's "Parks and Recreation," Ron Swanson, the famous Luddite character, used a hunting rifle to shoot down a drone. While obviously mining the potential for humor of drones encroaching too uncomfortably on our personal spaces, Swanson's act was more than mere dramatic license: In 2015, a man in Kentucky escaped criminal punishment for shooting down a drone because, he told NBC News, "I was being watched. It was an invasion of privacy and I just, I wouldn't have put up with it no more."
A year earlier, over 25% of the residents of one Colorado town voted to issue drone hunting licenses.
So it comes as no surprise that Amazon, which has long promoted the idea of using drones to deliver some of its many packages, might think about taking precautions concerning its airborne fleet.
In America, Amazon is a serious competitor for businesses of any type. Customers can choose from items that are usually priced low, add those items to a virtual shopping cart, and have them in hand within two days. While Amazon's reach spreads beyond the U.S., in many other countries the company isn't as dominant a force.
Russian residents have been bombarded with a local retailer called OZON in recent years. Billing itself as the "Amazon of Russia," although it differs from Amazon in one major way. Unlike Amazon that relies almost exclusively on online sales, OZON has bricks-and-mortar stores scattered around the country. With more than 2,000 OZON locations, the company is often compared to high-visibility companies like Starbucks and Subway.
Adoption of new technology is usually slow, with each complete overhaul of a particular product line taking years. But the tablet market, which was kicked off in earnest with the release of the first iPad in 2010, has overtaken the market quickly. Younger generations are especially quick to choose a tablet as a sole computing device, especially children, who are able to use a Kindle Fire HD or iPad Mini before they've even seen a laptop or desktop computer.